Social Media and Films as Drivers of Public Awareness on Human Trafficking in Southwest Nigeria

Abstract

Effective public awareness campaigns are carefully required since human trafficking is still a major problem in Nigeria. This paper looks at how much films and social media shape Southwest Nigeria's popular knowledge of human trafficking. Data from 400 people were gathered using a quantitative research method and examined using correlation and paired sample t-test techniques. Results show that although films and social media are generally acknowledged as powerful tools, their direct influence on public awareness is rather small. The correlation study (r = -0.069, p = 0.168) shows no meaningful link between awareness levels and media exposure. The t-test findings (t = -73.420, p < 0.001) draw attention to a strong sense of the media's possible function even if there are discrepancies in real involvement with trafficking-related material. The report emphasises the importance of focused solutions, such as improved media literacy, fact-checking systems, interactive content, and policy-driven awareness campaigns. These approaches can close the distance between perception and actual knowledge, hence enabling media to be a more powerful advocacy weapon. To maximise the function of media in fighting human trafficking, the report advises media professionals, legislators, and civil society groups to work together.