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Using positioning theory and Bourdieu’s theories on speaker legitimacy, this article explores the link between identity and speech in the context of a YouTube video entitled Vlog 29: Ugly Girls by DavidSoComedy. By positioning himself as a legitimate speaker of African American Vernacular English (AAVE), Korean-American YouTuber DavidSoComedy effectively changes this form of English from an ethnic identity marker to a social identity marker. The article thus continues in the tradition of more recent researchers that have suggested that identity, and the languages associated with that identity, are fluid and ever-changing, rather than fixed.
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